Daily Vocabulary Builder – The Hindu Editorial with Vocabulary
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The Hindu Editorial with Vocabulary – “CA, Facebook & You”
The controversy is a wake-up call to press ahead with a robust data protection law.
The world has just learned how a data analytics firm, Cambridge Analytica, harvested the data of 50 million Facebook users and used that information to feed strategies such as ‘behavioural microtargeting’ and ‘psychographic messaging’ for Donald Trump’s presidential campaign in the U.S. Chris Wylie, a former CA employee-turned-whistle-blower, set-off a storm with revelations of how the company had deployed a ‘psychological warfare’ tool for alt-right media guru Steve Bannon to try to sway the election in Mr. Trump’s favour. CA chief executive Alexander Nix, who was suspended a few days ago following an undercover report by a British TV broadcaster, said the company has used other dubious methods in projects worldwide — including honeytraps to discredit clients’ opponents. The combination of using personal data without consent and tailoring slander campaigns, fake news and propaganda to discovered preferences of voters is a potent and corrosive cocktail. Facebook has said its policies in 2014, when a personality profiling app was run on its platform, permitted the developer to scrape data not only from those who downloaded the app but also from the profiles of their Facebook ‘friends’. Yet it did not make sure the data were destroyed by the app’s developer Aleksandr Kogan, a Cambridge University academic, nor by CA itself when it came to light that Mr. Kogan had sold the data to CA, a third party. Facebook founder and CEO Mark Zuckerberg has offered an apology and expressed willingness to cooperate with inquiries and potentially open up Facebook to regulation.
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This episode has brought to light several issues that need to be addressed. First, companies have been collecting data and tailoring marketing campaigns accordingly. The issue here is particularly prickly because politics and elections are involved. Second, regardless of whether what Facebook and CA did was legal or not, something is broken in a policy environment in which the data of millions are taken and used when only 270,000 people knowingly or unknowingly gave consent. Third, technology is evolving at a rapid pace, raising the question whether laws need to be reframed mandating an opt-out approach universally rather than an opt-in approach. Individuals often share their data without being aware of it or understanding the implications of privacy terms and conditions. Fourth, there must be clear laws on the ownership of data and what data need to be protected. Personal data cannot be the new oil. Individuals must own it, have a right to know what companies and governments know about them and, in most cases, that is, when there are no legitimate security or public interest reasons, have the right to have their data destroyed. The CA issue is a wake-up call for India; the government is still dragging its feet on framing a comprehensive and robust data protection law.
Vocabulary Words from The Hindu Editorial
1. Prickly (adjective) काँटेदार/ चिड़चिड़ा/ बहुकंटक : Sharp to the touch, usually pointed & (of a person) ready to take offense.
Synonyms: Problematic, Awkward, Tricky/Sensitive.
Antonyms: Affable, Easy-Going
Example: We are all suffering from prickly heat and the insects and the lack of any fresh food.
2. Scrape (verb) हाथापाई/ खरोंचना/ साफ़ करना : to move (a rough or sharp object) across (a surface), esp to smooth or clean.
Synonyms: Abrade, grate, sand, sandpaper, scour, scratch, rub, file, rasp.
Antonyms: Advantage, contentment, pleasure, miracle.
Example: As he carried the body to the wagon, he could hear the scrape of the shovel on the soil.
3. Potent (adjective) शक्तिशाली/ असर डालनेवाला : Possessing great strength; powerful.
Synonyms: Powerful, Strong, Effective.
Antonyms: Weak, Impotent, Powerless, Ineffective
Example: The front remains the most potent military force in the rebel movement.
4. Tailor (verb) समायोजित : Make or adapt for a particular purpose or person & to adapt so as to make suitable for something specific.
Synonyms: Customize, Adapt, Adjust, Modify, Change, Convert, Alter
Antonyms: Disarrange, Dislocate, Disorder
Example: The diet can be tailored to suit your tastes and needs.
5. Sway (verb) बोलबाला/ प्रभावित करना / प्रभाव : To lean or incline or cause to lean or incline to one side or in different directions in turn & to be influenced or swerve or influence or cause to swerve to or from a purpose or opinion.
Synonyms: Control, Influence, Affect/Persuade.
Antonyms: Inability, Powerlessness, Inefficiency
Example: No longer can the lowest common denominator or the common good be allowed to hold sway.
6. Corrosive (adjective) संक्षारक : A corrosive substance is able to destroy solid materials by a chemical reaction.
Synonyms: Destructive, Damaging, Harmful.
Antonyms: Gentle, Kind, Fortifying, Supporting
Example: This uncertainty is having a corrosive effect on confidence in central banks.
7. Propaganda (noun) प्रचार प्रसार/ कल्पना/ अधिप्रचार :An information, often inaccurate information, which a political organization publishes or broadcasts in order to influence people.
Synonyms: Information, Promotion, Advertising, Advertisement, Publicity, Advocacy
Antonyms: Truth, Reality, Actual
Example: The media and the government started a fierce propaganda campaign to change this opinion.
8. Set off (phrasal verb) चला जाना/ प्रस्थान करना/ आरंभ करना/ उत्तेजित करना : If something sets off an event or a series of events, it causes it to start happening.
Synonyms: cause, prompt, trigger, catalyze, bring about
Antonyms: Deter, Restrain
Example: She set off on these trips, often in the small hours of the morning, leaving Peter to the ostensible care of Mickey.
9. Press ahead (phrasal verb) मुश्किल होने के बावजूद एक निश्चित तरीके से कुछ करना जारी रखना : To start or continue doing something in a determined way, although it is difficult.
Synonyms: Continue, Go on, Follow through
Antonyms: Stop, Discontinue, Abandon, Sporadic
Example: They pressed ahead regardless of objections in the BJP Relly.
10. Drag (verb) धीरे धीरे और थकाऊ ढंग से / सरकना / घिसटना : Pull (someone or something) along forcefully, roughly, or with difficulty. (If someone drags you somewhere, they pull you there, or force you to go there by physically threatening you.)
Synonyms: Become tedious, Appear to pass slowly, Go slowly, Move slowly, Creep along, Limp along, Crawl
Example: People get dragged into something and justify and justify and justify.
Word of the Day – “Perspicacious”
- Perspicacious (Adjective) विवेकशील कुशाग्र बुद्धि, ज़हीन, सूक्ष्मदर्शी
- Meaning:- Someone who is perspicacious notices, realizes, and understands things quickly.
- Synonyms: Discerning, shrewd, perceptive, astute, penetrating, observant, percipient, sharp-witted, sharp.
- Antonyms: Unobservant, unperceptive, ignorant.
- Example: He was a distinguished member of the Parliament, a man of immense learning, elegant oratory and a perspicacious personality, who died in the very young age.
- उदाहरण: वे संसद के विशिष्ट सदस्य, उच्च शिक्षा के मालिक, सुरुचिपूर्ण वक्ता और एक विवेकशील व्यक्तित्व के मालिक थे, जिनकी मृत्यु अल्पायु में हो गई।
Quote of the Day
“Only through focus can you do world-class things, no matter how capable you are.” Bill Gates
“चाहे आप में कितनी भी योग्यता क्यों न हो, केवल एकाग्रचित्त होकर ही आप महान कार्य कर सकते हैं।” बिल गेट्स
Daily Vocabulary Builder PDF – 17th April 2018
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