ELSA Corp appoints Indian cricketer Ajinkya Rahane as its brand ambassador for India, Middle East, ANZ & SAARC

  • ELSA Corp (English Language Speech Assistant Corporation) has appointed Ajinkya Rahane as its brand ambassador for India, Middle East, ANZ & SAARC.
  • Ajinkya Rahane will be endorsing the brand’s mobile application.
  • This association aims to popularize ELSA Speak amongst Indian individuals who want to better their English pronunciation.

ABOUT English Language Speech Assistant Corporation (ELSA) Corp.

  • A global Edu-tech which uses speech recognition technology and artificial intelligence (A.I.) to help language learners improve their English pronunciation.
  • ELSA aims to create an ecosystem of learning where individuals can master spoken English and become confident speakers.
  • This will help them excel in the field of their choice.
  • It uses proprietary speech technology with deep learning and A.I. to detect people’s pronunciation mistakes with 95%+ accuracy.
  • It listens to the way language learners pronounce words, sentences or conversations to pinpoint exact errors and provide real-time feedback on pronunciation mistakes with specific suggestions on how to improve.
  • First startup in Asia to be funded by Google’s Gradient Ventures.
  • Manit Parikh, Country Head – India, ELSA Corp.


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  • Vice captain of the Indian cricket team in Test cricket.
  • Plays primarily as a middle-order batsman in the Test format and as a top-order batsman in white-ball forms of the game.

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