Consumer Affairs dept partners with 2 startups to power ‘Suraksha Store initiative’
- The Department of Consumer Affairs has partnered with tech startups Safejob and Seekify to use technology to prevent the spread of Covid-19 at the local Kirana store level.
ABOUT SURAKSHA STORE
- Initiative designed for the health and safety of the citizens during and after the lockdown.
- Aims to educate Kirana store owners across the country about the Covid-19 safety guidelines and protocols required to be followed while running their businesses.
- The protocols were decided by the Food Safety and Standards Authority of India (FSSAI) and the Ministry of Home Affairs (MHA) and included norms around social distancing and hygiene at all retail outlets.
- Consumers can use the Aarogya Setu app to find a Suraksha Store near them and shop.
SURAKSHA STORE CUSTOM SOLUTIONS
- Seekify and Safejob built a custom solution for registering Kirana store owners, their employees, capturing their location, and allowing them to complete online training and certification – all on mobile.
- The solution is optimized for rural and low bandwidth areas.
- The training material and assessment is available in eight languages to ensure that customers can be certified to be aware of the Suraksha norms.
- It registered more than 5 lakh stores within a week of launch.
- Currently, over 7 lakh retailers have enrolled for this training and over 70K Kirana employees have completed the awareness training.
- An autonomous body established under the Ministry of Health & Family Welfare, Government of India.
- CEO- G. S.G. Ayyangar
- HQ-New Delhi
- Ram Vilas Paswan- Union Minister of Consumer Affairs
- Divya Jain-Founder, Safejob
- Arihant Jain and Ajeet Kushwaha- co-founders of Seekfy