Airtel group ties up with Mastercard for farmers, SMEs
- Airtel Payments Bank (APBL) has partnered with Mastercard to develop customized products catering to customers across the underbanked spectrum including farmers, small and medium enterprises and retail customers.
- As part of the Government”s vision of Digital India and Banking for every Indian, both entities have been working towards driving adoption of formal banking and digital payments in the country.
- The collaboration will bring together Mastercard”s global and local experience in developing advanced financial solutions and Airtel Payments Bank”s strong distribution network to reach the last mile and its large customer base.
- The collaboration aims at building a digital platform which provides farmers with knowledge about advanced farming techniques and connection to marketplaces, while simultaneously enabling them to receive payments directly in their Airtel Payments Bank account.
- Combined with 500,000 banking points of Airtel Payments Bank, the platform will provide farmers with access to neighbourhood banking, earnings stability and income growth. This will be a significant move towards building a cashless economy.
- Both partners will also work together to create customized solutions for millions of small businesses across the country. These solutions will empower small and medium scale enterprises, who have limited access to finance, to make assisted payments, manage their financial & transactional processes, and also avail working capital in these times of crisis.
- Finally, Airtel Payments Bank and Mastercard will work together to create differentiated card solutions, including solutions for contact less payments via NFC (Near Field Communication) for customers and merchants.
- Anubrata Biswas, MD and CEO, Airtel Payments Bank said “we aim to create products that will motivate customers to adapt formal banking behaviour and start opting for digital payments.These solutions will be an addition to our existing differentiated bouquet of easy, accessible and convenient banking and payment solutions to serve the underserved and unbanked population.”
- Airtel Payments Bank has been working with Mastercard for last three years to offer Mastercard powered debit cards to its savings bank account customers in the country.
About Airtel Payment Bank-
- Airtel Payments Bank is a public limited company with its headquarters in New Delhi, India. The company is a subsidiary of Bharti Airtel. It is the first company in India to receive a payments bank license from the Reserve Bank of India and it became the first live payments bank in the country.
- Founded – January 2017
- Headquarters – New Delhi
- MD & CEO– Anubrata Biswas
About MasterCard-
- Mastercard Incorporated is an American multinational financial services corporation headquartered in the Mastercard International Global Headquarters in Purchase, New York, United States. The Global Operations Headquarters is located in O’Fallon, Missouri, United States, a municipality of St. Charles County, Missouri.
- Founded – 1979 (As a MasterCard)
- President & CEO – Ajaypal Singh Banga
- Chairman – Richard Haythornthwaite
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